Posters for Antwerpen '93 (from the series ‘On taking on a normal situation’)

Andrea Fraser

Posters for Antwerpen '93 (from the series ‘On taking on a normal situation’)
1993

Poster

Collection M HKA, Antwerp, image: (c) M HKA — Collection M HKA, Antwerp, image: © M HKA

Collection: Collection M HKA, Antwerp (Inv. no. M00117).

American artist Andrea Fraser made these posters as her contribution for the project Contemporary Art in Antwerp ’93 (Antwerp was European Capital of Culture in 1993). She based her versions on the official poster-design for Antwerpen ’93.

"I didn’t want to exhibit in a museum, but outside, in the city. And I wanted to make a connection with Antwerpen 93, Cultural Capital of Europe. That’s why I took their official posters as my starting-point. The questions posed on the posters contain a lot of suppositions about art and its function in society. By replacing these slogans with other texts, I try to expose these. For example, ‘Do you have to understand art to like it?’, arises from the supposition that if you understand art, then you’ll also like it." - Andrea Fraser