M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

>Sergey Bratkov / Сергій Братков

Fayur - Soyuz, 2002

Photography, 5 x ( 90 x 60 cm).

© Sergey Bratkov

Collection: Collection M HKA, Antwerp / Collection Flemish Community (Inv. no. BK007490).

The title of the series *Fayur-Soyuz* refers to a company based in the tiny Caucasion region of Ossetia known for producing Russia’s cheapest brand of vodka, and the work was conceived in parallel with an actual advertising campaign for the company: in Bratkov’s parodic take on the genre, local vodka distributors pose inside a storage room alongside the campaign’s leading lady, the former clad in military outfits, the latter sporting a glamorous red dress. This series is a good example of Bratkov's suspicion towards clichés and tropes, which are used to manipulate an audience; in this case, the propaganda-like language of advertising and mass media.

Add to your list

Media

>Fayur-Soyuz (overview)

>Fayur-Soyuz (detail)

Artist

> Sergey Bratkov / Сергій Братков.

Exhibitions & Ensembles

> Ensemble: EUROPE AT LARGE.

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> Ensemble: M HKA_DEFAULT_WORKS.

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> Ensemble: In Solidarity with Ukraine.

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